Membership Program Launches One-Of-A-Kind Charity Gift Registry

Sears Holdings’ Shop Your Way membership program has introduced a unique and simple way for its members to give back – the Charity Gift Registry. Share Our Strength’s No Kid Hungry® campaign, which is ending childhood hunger in America by surrounding kids with healthy food where they live, learn and play, is the first cause to be supported by the registry.

At the World’s Largest Bake Sale in May, Shop Your Way and Kmart® joined forces with Sandra Lee, and many event celebrity co-chairs including Ty Pennington, to raise money for the No Kid Hungry campaign and the Food Bank for New York City and help connect kids in need with one million meals. To celebrate the launch of the Charity Gift Registry and to raise funds that will help connect kids to another million meals, now through Aug. 31, Sears Holdings will match each dollar spent on items purchased in the registry. Members and customers can also make a donation directly at, and those donations will be matched as well (up to $50,000).

“With more than 16 million children struggling with hunger in America, Shop Your Way is proud to launch the Charity Gift Registry by supporting this important effort,” said Imran Jooma, executive vice president & president, Marketing, Online & Financial Services, Sears Holdings. “We know that many children who are hungry also lack other daily necessities, including educational toys, games, and art supplies. The No Kid Hungry campaign perfectly aligns with both our philanthropic efforts through the Charity Gift Registry and breadth of our Sears, Kmart and Lands’ End products.”

The Shop Your Way Charity Gift Registry is easy and convenient to access in-store, online and via mobile devices. It functions the same way as a traditional wedding gift registry. To access the Charity Gift Registry, visit, select “Charity Gift Registry” and then “No Kid Hungry.” Purchase any item, and it will be enjoyed by a child in need. Items available on the Charity Registry range from sports equipment, yard games and puzzles, to toys, art supplies and board games.

To spread the word about the No Kid Hungry campaign within the Shop Your Way Charity Gift Registry, Sandra Lee, Ty Pennington, @kmart and @shopyourway, will host a “Summer of No Kid Hungry” themed Twitter Party on Aug. 8 from noon – 1 p.m. CDT using hashtag #1MillionMeals.

Gifting Birthday Wishes for a Cause with Birthday Club
The Charity Gift Registry is one of many registries available on Shop Your Way, including wedding, baby, housewarming, graduation and birthday. All of the registries available on Shop Your Way make gifting fun, including the new Birthday Club “Birthday Wish List Registry.” This new registry allows parents to create wish lists for their kids and share those lists with family members and friends.

The Birthday Wish List Registry is the latest addition to Birthday Club – an online destination for party ideas and tips. Birthday Club provides easy gifting solutions for Shop Your Way members and customers through the toy finder and “ages and stages” toy suggestions based on a child’s age and developmental stage.

Upon signing a child up for Birthday Club, Customers and members get $5 Birthday Bucks. Now through Aug. 31, Sears Holdings will donate $1 to the No Kid Hungry campaign (up to $50,000) for each new registered user on Birthday Club.

Shop Your Way is a free membership program and shopping community that offers rewards, personalized deals, product reviews, contests and sweepstakes. Through Shop Your Way, members can also earn and redeem Shop Your Way Rewards points when they shop at Sears and Kmart. Members also enjoy exclusive perks like personalized deals and special shopping events.

To learn more about about the Charity Gift Registry visit, and to learn more about the Birthday Wish List Registry, visit, and to learn more about No Kid Hungry, visit

Sears Holdings is making a guaranteed donation of $100,000 to Share Our Strength regardless of the total value of purchase transactions through the Shop You Way Charity Gift Registry and the number of new Kmart Birthday Club registrations that take place through August 31, 2013. Share Our Strength is a non-profit organization recognized as tax-exempt under Internal Revenue Code 501 (c) (3). For more information, visit